August 26, 2004

LA TIMES POLL -- Bush pulls ahead of Kerry in a new LA Times Poll -- the first time all year that Bush has led Kerry. Quotable:
The country divides mostly along predictable partisan lines on the exchanges between Kerry and the group that has attacked his Vietnam record over the past month, Swift Boat Veterans for Truth. But by several measures, the struggle appears to be drawing some blood from Kerry.

The Swift boat group .. has made only relatively small purchases of television time in a few battleground states for its two ads, the first charging that Kerry did not deserve some of the five medals he won in Vietnam and the second criticizing his antiwar testimony before the Senate in 1971. But with the controversy attracting intense media attention, especially on talk radio and cable television, the ads have achieved extraordinary visibility among voters. Fully 48% of those polled said they had seen the ad accusing Kerry of lying to win his medals; an additional 20% said they had heard about it. Similarly, 44% said they had seen the ad criticizing Kerry's Senate testimony; another 17% said they had heard about it.

At the same time, just 18% of those surveyed said they "believe that Kerry misrepresented his war record and does not deserve his war medals," while 58% said Kerry "fought honorably and does deserve" the medals.

[Note the Times poll spin -- no one has ever suggested that Kerry did not serve honorably in Vietnam. Thus the Times poll has given its respondents a false choice and a poverty of alternatives. But of course, the Times is well know for doing this sort of thing.]
Attitudes on that question divided along party lines. As many Republicans said they believed Kerry was lying as believed he fought honorably. By nearly 10 to 1, Democrats said Kerry served honorably. Independents sided with Kerry in the dispute by more than 5 to 1. Among them was Monika Schiel, a retiree in Gardena, Calif. "You have all the people that were on Kerry's boat�not somewhere downstream or upstream�confirming what he said," said Schiel. "This is some typical smear stuff; it seems mostly done by Republicans."
[Monika looks to be a loyal and credulous reader of the Times.]
When voters were asked whether Kerry's protest against the war when he returned from Vietnam would influence their vote, 20% said it made them more likely to support him, while 26% said it reduced the chance they would back him, and 52% said it made no difference. But if Kerry showed relatively few bruises on these questions directly measuring reactions to the veterans' charges against him, indirect measures suggested he had suffered more damage.

Asked how Kerry's overall military experience would affect their vote, just 23% said it made them more likely to vote for him, while 21% said it made them less likely; the remaining 53% said it would make no difference. That has to be a disappointment for the Kerry camp after a Democratic convention last month that placed Kerry's Vietnam service at the top of the marquee.

Two other key questions produced even more troubling results for Kerry. In the July Times poll, 53% of voters said Kerry had demonstrated in his Vietnam combat missions the "qualities America needs in a president," while just 32% said that by "protesting the war in Vietnam, John Kerry demonstrated a judgment and belief that is inappropriate in a president." In the August survey, that balance nudged away from Kerry, with 48% saying he had demonstrated the right qualities and 37% saying he had exhibited poor judgment. Likewise, the share of voters saying they lacked confidence in Kerry as a potential commander in chief edged up from 39% in July to 43% now; the percentage that said they were confident in him slipped from 57% to 55%. Both changes were within the poll's margin of error, yet both tracked with the poll's general pattern of slight Kerry slippage.

Similar trends were evident on voters' assessments of the two men's personal qualities. Compared with July, Bush slightly widened his advantage over Kerry when voters were asked which was a strong leader and which had the honesty and integrity to serve as president. Following the poll's general trend, the percentage of voters who said they viewed Kerry favorably slipped from 58% in July to 53% in August, while the percentage who viewed him unfavorably ticked up from 36% to 41%. Bush's ratings were virtually unchanged from last month in this poll, with 53% viewing him favorably and 46% unfavorably.

The poll spotlighted another challenge for Kerry. After a Democratic convention that focused much more on Kerry's biography than his agenda, just 58% said they knew even a fair amount about the policies he would pursue as president; nearly 4 in 10 said they knew not much or nothing at all.

Posted by Greg Ransom | TrackBack