January 13, 2005

FORMER CBS News President Van Gordon Sauter:
What's the big problem at CBS News?

Well, for one thing, it has no credibility. And no audience, no morale, no long-term emblematic anchorperson and no cohesive management structure .. I stopped watching it some time ago. The unremitting liberal orientation finally became too much for me ..

This week, when CBS News announced that four employees would lose their jobs in connection with the George Bush National Guard story, I was struck by how the network had become representative of a far larger, far more troubling problem: A large swath of the society doesn't trust the news media ..

If it's not stopped, the erosion of a centrist organizing principle for the media will soon become a commercial issue. Partisans will increasingly seek their news from blogs and websites and advocacy publications. And the majority � those readers and viewers most comfortable in the center � will try to find something � in the center ..

But my guess is that CBS Chairman Les Moonves .. will try to use the current frailty of CBS News to reshape it. The insufferable hubris and self-righteousness of the organization have been replaced by apprehension. Although himself a [leftist], Moonves will mandate a clear and defensible center for the news organization ..

Much of that disaffected audience must be restored if CBS News is to be resurrected. Flavored news, of the right or left, won't work. Networks must offer nonpartisan, objective news ..

Or better yet, just fake it. It's worked before. Posted by Greg Ransom | TrackBack