PRESTOPUNDIT -- "Kerry in Cambodia" Wall-to-Wall Coverage

With two kids under three it was time to get the Baby Jogger Twinner II-20 Alloy Stroller. Everyone I talk with strongly recommended going with the stroller made by the original Baby Jogger company based out of Yakima, WA -- and just as many recommended getting the one with the larger 20" wheels. (Huge 24" wheels are now available on the single jogger). The local bicycle shop doesn't sell them but it does do repair work on stollers and these folks recommended the Baby Jogger as incomparably the highest quality of all the jogging strollers they'd done work on. Actually, the way they put it the Baby Jogger was the only one with real quality to it.

The price of this American made product is twice that of the China made "knockoffs", and the Baby Jogger company has been bought out after running into serious financial difficulties. You can pioneer a new product category, you can produce the best product, and in today's competive marketplace you still run the risk of being put out of business by cheap foreign imports. The markup for American made innovation and quality is a markup that not everyone wishes to pay -- or, often as not, it's something the consumer doesn't know enough about. The cost of getting that information to the consumer is just too much at the margin.

I went bold this time and bought the red one. A fun color and safer too.

Posted by Greg Ransom | TrackBack